Friday, September 03, 2004

My comment on a Fast Company article

The truism "You get what you pay for" is REALLY pertinent here.
My experiences, while not vast, have shown me that when communications materials are done cheaply, it is apparent.
Certainly it is possible to go overboard too.
I am a strong believer of Seth Godin's purple cow concept http://www.sethgodin.com/purple/.
A logo on its own cannot achieve that level of distinctiveness.
Purpleness is worth the effort and cost!
A logo and a brand are not synonymous. One is a commodity, the other is an asset. Which do you want to represent your company?
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