Monday, September 06, 2004
The Cost/Benefit of going to JT Market vs. Loblaws
The Cost/Benefit of going to JT Market vs. Loblaws might be roughly par...
vs.
The problem with this equation providing you see the objective cost/benefit as roughly par, is that a large segment of society has placed a premium on convenience.
We eagerly pay more for convenience.
My grandmother went from the chicken butcher to the meat butcher to the fish market to the grocer to the produce stand (she didn't smoke and her husband was a florist).
My mother visited various supermarkets to take advantage of the advertised specials of the week.
I go to Loblaws (or Esposito if I need bagels).
As a treat, on occasion I will go to market - to buy a bushel of strawberries for jam - for example.
And then, for anachronistic fun, I will take my family for an entertaining outing to go apple picking (join us on the 19th of September).
Which incidentally is how my granparents aquired their food prior to moving to the big city.
PROGRESS!
|
save money
better quality
vs.
more money
lesser quality
more variety
ease of parking
pharmacy and tabaconist on site
The problem with this equation providing you see the objective cost/benefit as roughly par, is that a large segment of society has placed a premium on convenience.
We eagerly pay more for convenience.
My grandmother went from the chicken butcher to the meat butcher to the fish market to the grocer to the produce stand (she didn't smoke and her husband was a florist).
My mother visited various supermarkets to take advantage of the advertised specials of the week.
I go to Loblaws (or Esposito if I need bagels).
As a treat, on occasion I will go to market - to buy a bushel of strawberries for jam - for example.
And then, for anachronistic fun, I will take my family for an entertaining outing to go apple picking (join us on the 19th of September).
Which incidentally is how my granparents aquired their food prior to moving to the big city.
PROGRESS!
Friday, September 03, 2004
My comment on a Fast Company article
The truism "You get what you pay for" is REALLY pertinent here.
My experiences, while not vast, have shown me that when communications materials are done cheaply, it is apparent.
Certainly it is possible to go overboard too.
I am a strong believer of Seth Godin's purple cow concept http://www.sethgodin.com/purple/.
A logo on its own cannot achieve that level of distinctiveness.
Purpleness is worth the effort and cost!
A logo and a brand are not synonymous. One is a commodity, the other is an asset. Which do you want to represent your company?
|
The truism "You get what you pay for" is REALLY pertinent here.
My experiences, while not vast, have shown me that when communications materials are done cheaply, it is apparent.
Certainly it is possible to go overboard too.
I am a strong believer of Seth Godin's purple cow concept http://www.sethgodin.com/purple/.
A logo on its own cannot achieve that level of distinctiveness.
Purpleness is worth the effort and cost!
A logo and a brand are not synonymous. One is a commodity, the other is an asset. Which do you want to represent your company?
Lane Briant
